Are You a $200/hour Professional?
My name is Paul D. Sheriff. Since 1991 I’ve run a software development shop in Southern California called PDSA, Inc. While other shops have gone bankrupt, PDSA has thrived. Through more than 780 on-time, on-budget projects, I’ve learned a lot about being a successful software developer. What is my experience worth? To clients, it’s worth no less than $200 an hour.
I Need Excellent Developers and Coders
I've worked every project with a team of developers and coders. Either my PDSA staff or my client’s staff. And I’ve discovered something over the years: the people on my team must understand business, they must understand the process of application development, and they must understand architecture. If they don’t, the application will fail.
So I created Paul Sheriff’s Inner Circle: a community for good developers to get great, great developers to get outstanding, and all developers to become more valuable.
But I’m getting ahead of myself. First, a story…
What Happens to Bad Developers?
Recently, my PDSA team and I were called in to rescue a project from another developer. By our second day of discovery, I was horrified. Everything that could be wrong with an application was here:
The list just went on and on ...
I've seen some real messes created by developers. Oh boy, have I seen messes. But in over 15 years of running a highly successful software development shop, and over 21 years of development experience, I have never come across such an example of deplorable software development.
Something inside me snapped.
There was no excuse for this mess. Any developer of mine who coded like this would be shown the door - and fast!
What I realized is there are a lot of good developers who don't know the right way to develop a professional software project. And a bad developer affects our entire industry.
Right then and there, I decided to do something.
I want us to be the best, most professional group in any business. And I believe that high standard of quality starts at the individual developer's level. It starts with YOU.
Frankly, after 7 books, 154 articles, 264 speaking engagements and 793 successful applications, I have gained quite a lot of knowledge and experience that can help make you be a better software developer - much better. I can help you make more money, finish projects faster, and create higher quality work.
As I sat at that client site, watching this disaster unfold, seeing so many developer errors that never should have happened, mistake after mistake after mistake, I understood what I had to do.
Introducing Paul Sheriff's Inner Circle.
Paul Sheriff's Inner Circle is a community with a single purpose: to make you a more valuable developer.
Paul Sheriff's Inner Circle isn't for everyone.
In our industry, your knowledge needs to change faster than in any other career. The Inner Circle is designed for developers who want to stay on the cutting edge. If you are happy doing the same thing day after day and are not willing to stretch, then the Inner Circle is probably not for you.
Not everyone gets to be the best.
But for those of you that continually strive to improve, you have found a home.
The Inner Circle gets to share all the good Stuff.
Members of Paul Sheriff's Inner Circle get access to some of the exact code we use at PDSA, Inc. for our projects. Plus, I give away utilities, tools, advice, coaching and a lot more. And what I don't give away, I discount as deep as I can for members.
In Paul Sheriff's Inner Circle, you have access to:
“Ask the Pro” teleconferences
“Ask Paul” Open Call
HUGE discounts on our PDSA Performance Tools Big savings on:
Available ONLY to Inner Circle members.
Full Access to our members-only secure site All the items above are recorded and otherwise archived for access at your leisure.
Okay, I'm ready to join. What's next?
There are 2 levels of membership in Paul Sheriff's Inner Circle: Developer and IT Professional. Each membership is a one-time fee. Here's a breakdown of what's included with each membership:
Click on Headers to Compare Features
Inner Circle Members get answers…
"Paul: I just received your latest message about how to make yourself more valuable as a developer. I agree, investing in advancing your own knowledge is the fundamental way to do achieve that goal. It was valuable to get an idea of how much time and money you regularly invest to that end, and to be reminded not to expect immediate returns.
So, my question is, what are the podcasts, videocasts, eBooks, practice tests (I'm particularly curious about those) that you subscribe to?"
Great question, Tom. I struggled to find this kind of detail from someone, anyone, for years. In the end I created my own "Hotlist" of critical sources. At the top of the list is … Read more…
"Paul, I need advice on building a successful team and getting multiple lines of business in company to agree to a core feature set/strict requirements. I know that is akin to herding cats, but I would love to hear anything you have seen or done that helped in those areas."
- Paul Scott,
Paul, you hit the nail right on the head. Your team must 'manage the client' effectively if you want your app to work. After more than 780 application projects, I've learned a thing or two about managing clients, and I've boiled it all down to 3 things ... Read More
What developers are saying about Paul Sheriff's Inner Circle…
"The business model for a programmer today means that to build your career, you need to take your technical foundation and build upon it with standard business levels skills. At that point you have done something that traditionally programmers have not been able to do and at the same time you are more valuable than other nontechncal managers."
- H. Schuyler Collins III
"Paul, thank you again for coming up with such a great idea."
" I just got your email with the Flash audio & I think you are very much on track that it isn't just developing good software with good tools where things end but more importantly taking things to the next level to market yourself & your skills & marketing the software end product.
I'm looking forward to your Inner Circle"
-Kiran, New Zealand
" Reading article after article is informative but doesn't really address the big picture. Thanks for the opportunity to provide input and good luck."
"I like your energy and enthusiasm for the Inner Circle…Great idea - count me in."
- Rod, Australia
"Great idea -- great project! And thanks Paul for recognizing how the bad apples are tainting our profession."
"I love the technology and everything that I know has been self-taught with books such as yours. I feel that having a 'mentor' would truly do wonders for my growth as a developer."
"…you mentioned making us the best developers we can be. To me, that is more closely related to strategies than it is to technologies. You have undertaken a bold project. I wish you the best of luck."
"I am looking forward to joining this new community."
" From a business perspective, I think you have equal amounts of knowledge that could be shared. Your ideas on how to manage customer expectations, conflict resolution, what you find to be affective for transfer of ownership; these types of business related challenges. In general, I believe you have much more to share then just technical expertise."
" I know your example in the email targets the basics of code design but thats kinda text book stuff. I think I can differentiate myself from the average coder or the outsourcing firm by being a architecture minded coder. Concepts that are hard to learn from text books but I can get from experts like Paul Sheriff.
Thanks Paul for your years of VBPJ articles, webcasts, books and videos."
"Great idea…great pitch!"
"What attracted me to sign up is your desire to make me a better programmer/designer."
Not interested in the Inner Circle...But want to make some MONEY!?!
About Paul Sheriff
Paul (shown here with his dog Rusty) is the CEO and President of PDSA, Inc., a Microsoft Partner in Southern California. PDSA, Inc. has provided customers with high quality custom software, training, and architecture services since 1991.
Paul has been using .NET since Beta 1 and has written over 30 articles and 12 days of courseware on .NET. He has created many videos on .NET programming and performed over 30 Webcasts for Microsoft on .NET technology. Paul has lectured at various conferences on .NET, including the launch of VS.NET at VSLive and Microsoft Tech Ed. Paul is the Microsoft Regional Director for Southern California and helps run the local Developer Days event for Microsoft as well as speaking at various local Microsoft events.
Paul has over twenty one years experience architecting information systems and his expertise is in much demand from companies such as Microsoft, TransAmerica, PacifiCare, Rockwell, American Express, J.D. Powers & Associates and many others. Lately Paul has been helping these companies architect .NET applications and helping them lay out application frameworks such as the one presented in the eBook Architecting ASP.NET Applications. This eBook may be purchased at www.pdsa.com/ebooks.
Over the years Paul has written over 150 articles for many different publications, and is a contributing editor to Advisor magazine. Paul is the author of the QUE book Paul Sheriff teaches Visual Basic 6.0 and has co-authored the Addison-Wesley book ASP.NET Developer's Jumpstart with Ken Getz. Paul has also authored several eBooks on various .NET, SQL Server, and SharePoint topics. Paul also speaks at the Advisor Publications Developer’s Conferences, Microsoft Tech-Ed, VSLive, MSDN Events and Microsoft Developer Days.
PDSA, Inc. is available for consulting work and on-site training in Microsoft .NET, Visual Basic, SQL Server and Internet/Intranet applications. Contact PDSA, Inc. toll-free at (888) 899-PDSA (7372), or (714) 734-9792. Fax (714) 734-9793. E-mail: Psheriff@pdsa.com. Visit the PDSA web site at: http://www.pdsa.com.
Paul is the drummer of the band Evolve. A Southern California all-original band. Click here for more details.